Let's make solutions your customers will love

Hi, I'm Zunaid

A Business and Service Designer with over 8 years of advisory experience.


I specialise in combining business strategy and design thinking to create innovative solutions, including new business models, products and services.


By focusing on the right user problem, I help my clients compete in their markets by creating unique and exciting solutions.

What I do

I use design thinking to find the right user problem to solve for my clients. I combine business strategy and systems thinking to build the right solution, using agile and lean startup methodologies to test these solutions.


My focus areas are:


Whilst delivering great work for my clients, I aim to up-skill those I work alongside by imparting knowledge in agile, design thinking,  human-centred design, lean startup and systems thinking methodologies.

Embedding these ways of thinking into my clients' organisations, ensures great results will continue to be realised once my project ends.

What they Say

"I had the pleasure of working with Zunaid across some highly complex business innovation and service design. 

His energy, authenticity and open mind played a strong role in lifting our team’s spirit and output - and I look forward to working with him more"


Aaron Shapland,

VP, Business Area Director, Nortal

"In a rapidly changing world, having Zunaid is like having a compass for navigating the unknown. 

He empowered us to embrace change and thrive in it."

Matthias Stuwe, 

Head of Investment Steering and Management, Patrizia

Proudly worked with

I’ve been fortunate to work with organisations in numerous industries, spanning across the private, public and charity sectors. My unique skillset has delivered value to all of my clients, regardless of their size or industry.


Whether we’re exploring a new value proposition, creating prototypes or experimenting with ideas, my clients have one thing in common: they are seeking to truly innovate and provide value to their customers.

Get in touch to explore how I can help you.

Elevate your business with strategic, human-centred solutions