BDI is a consulting research organization. We provide new product development (NPD) services to research, development, and production teams in corporate and governmental entities.

Our Mission

BDI specializes in working with the innovation front-line, those people whose job it is to generate and implement new products. We work with clients to create knowledge, insight, expertise, innovation, and solutions that are effective and have a positive impact on the organization. We help clients modify the way they think about, create, and work with new product concepts.

Our Position

In the emerging on-demand economy, companies are discovering that new product innovation is necessary to survive. The key is not brainstorming, idea management, or wearing different hats. The key is thinking:

• Powerful thinking tools can improve individual and team skills.
• Effective, clear, practiced thinking drives creative NPD.
• The NPD process can be an intentional, measured, and managed process.
• New products can be truly on-demand.

Our Process

• We start with a need, concept, specification, or existing product.
• We bring a supporting tool set used to create a new product concept matrix.
• Working with the client, we prune the matrix and choose specific new product concepts.
• We work with teams of front-liners to develop new products.
• We mentor and teach your front-liners to improve their NPD skills.

Our Impact

Our impact is immediate and lasting. Based on client need and direction we develop a range of new product concepts that can add value for existing customers, revitalize current products, or open new markets. We work with clients to specify, design, and create. We teach and mentor. When we leave, clients retain new intellectual property and have more skilled and involved research, marketing, and development teams.

Our Difference

What we do is different. We don’t help executive management build better innovation strategies, there are plenty of companies that can help with that. Instead we work with and mentor the teams and individuals who create and implement new product ideas: research, development, and production.

We aren’t MBAs, we’re scientists and engineers. We have research, innovation, development, and consulting experience in NASA, Fortune 100 companies, Government, and Universities. We can talk to your research and development teams because we’ve been there, we know how to work with marketing and communicate well with executive management. We bring formidable scientific and technical expertise to NPD consulting.