New Product Development Seminar
The New Product Development seminar presents a powerful way to produce new product concepts. Intended for practitioners in research, engineering, and production it focuses and cognitive tools and processes that will enhance the performance of exactly those people in your company who must effectively conceptualize, prototype, and develop new products.
Attendees Will
- Learn about common NPD strategies.
- Develop a deeper understanding of how individuals do creative work.
- Learn a powerful and flexible tactical NPD methodology
- Learn to use effective tools to discover, structure, document, and model new product concepts.
Who Should Attend
The course is designed for practitioners in research, advanced development, engineering, and product development. It is also useful for front-line R&D managers and technically-oriented marketing professionals.
Course Outline
Introductory Concepts
What can your brain do?
- Implicit thinking
- Explicit thinking
- Top Down thinking
- Bottom up thinking
Cognitive science
- Perception
- Memory
Strategic NPD Methodologies
- Industry
- Government
- Academic
Tactical NPD Methodology
- Discovery
- Structure
- Process
- Objectification
- Specification
- Document
- Modeling - Simulation
1. Discovery
- Domain
- Scope
- Metaphor
- Analogy
- Abstraction Hierarchy
- Iterative Refinement
- Operational Description
2. Structure
- Containment
- Containment Hierarchy
- Composition
- De-composition
- Structure Chart
3. Process
- Data Flow
- Sequencing
- Temporal-Spatial order
4. Specification
- Operationalization
- Attribute - Value
5. Objectification
- State
- Behavior
- Encapsulation
- Polymorphism
6. Document
- Text
- Operationalization
- Data Flow
- Control Flow
- Illustration
7. Modeling and Simulation
- Virtual
- Physical prototype
Gene Korienek, Ph.D.
Gene has worked as a scientist in industry, academics, NASA, as a Consultant, and an Entrepreneur. He was a Senior Scientist in the Artificial Intelligence Group at Johnson Controls, served as faculty at Oregon State University and worked as a visiting scientist on the Misson to Mars project at NASA Ames. Gene holds degrees in Engineering Technology, Movement Science, and Experimental Psycology.
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Tom Wrensch, Ph.D.
Tom has worked as a Research Scientist in the Artifical Intelligence Group at Johnson Controls, a consultant and mentor in the use of Smalltalk, and a professor at University of the Pacific. Tom has written three books in Computer Science and has been involved in several startups, including his most recent venture as co-founder and CEO of Black Dog Innovation. Tom holds several degrees in Computer Science.
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Contact Us
Black Dog Innovation, Inc.
131 NW 4th Street, #176
Corvallis, OR 97330
USA
Fax: 1-541-766-8370
info@blackdoginnovation.com
Gene Korienek:
gene@blackdoginnovation.com
Cell: 1-541-760-6949
Tom Wrensch:
tom@blackdoginnovation.com
Cell: 1-541-223-6136